Future LA
Brand Identity, Print Design, Community-Focused Concept, Social Media Design, Logo
Future LA is a fictional rebranding project for A Place Called Home, a nonprofit organization serving youth and families in South Los Angeles. The goal of this project was to envision a fresh identity that speaks to the future-facing, youth-centered mission of the organization while staying grounded in accessibility and community impact.
I developed a visual identity system including logo, typography, color palette, and branded collateral to reflect a more optimistic, energetic, and empowering tone. The concept, “Future LA,” repositions the organization as a launchpad for young people, a space to grow, express, and lead in their own communities.
