FUTURE LA
Future LA is a rebranding project for a nonprofit in South Los Angeles called A Place Called Home. I wanted to take their youth-centered mission and give it a fresh, energetic look that feels like a launchpad for the kids who go there. The goal was to build a visual system that is easy to use but looks professional, from the bold colors to the clean typography. I focused on making sure every piece of the brand, whether it is a business card or a social media post, feels optimistic and consistent. It is about creating a professional foundation that gives these young leaders a sense of pride and a clear voice in their own community.
