Phillip Riley | Brand Designer
I focus on bringing clarity and polish to visual identities. My goal is to make your brand feel intentional, modern, and aligned with the story you want to tell. I prioritize a process that is clear and stress-free, ensuring every design decision has a purpose.
Built on Structure, Shaped by Life.
A foundation of military precision balanced by a lifetime of diverse perspectives and human connection.
My approach to design is rooted in a life defined by discipline. Serving as an Air Traffic Controller in the U.S. Navy required more than just focus; it demanded calm communication and the ability to make steady, structured decisions in high-pressure moments. Today, I bring that same level-headedness to the creative process, staying grounded and detail-oriented no matter the complexity of the project.
That professional discipline is balanced by a deeply personal understanding of people. Growing up in a large family taught me the art of listening and how to find harmony in busy environments. Having lived across various states, I’ve been exposed to diverse cultures that have made me an adaptable, open-minded communicator. I don't just design for clients; I connect with them.
A Path to My Creative Mindset
The evolution of my craft through formal education, technical training, and hands-on creative problem solving.
My creative mindset is the result of a long-standing curiosity and a commitment to formal craft. From studying Digital Media and Web Design to refining my strategic thinking at UCLA Extension, I have spent years learning how to merge visuals with storytelling.
Through freelance work and personal ventures, I’ve taken those lessons and applied them to real-world branding and apparel concepts. Every project has been a lesson in consistency—how a logo or a layout shapes the way people experience a brand. I combine this technical training with my practical life experience to deliver work that aligns perfectly with my clients' goals.
What I Do
Brand Identity, Visual Systems, Logo Design, Packaging Design, Typography, Art Direction, Print and Layout Design, Social Media Design, Creative Strategy.
Let's Work Together
Email: phillip@steedgraphix.com Location: Los Angeles, CA