NATURE'S INFUSION
Nature’s Infusion is a conceptual rebrand of an organic cold-pressed juice line for Trader Joe’s. The purpose of this project was to modernize the brand for a younger audience by combining nutritional clarity with expressive, art-forward design. I developed a full identity system including the logo, typography, and a vibrant color palette that helps differentiate the various juice flavors on the shelf. The project extends into packaging, social media content, and a print campaign that focuses on the functional benefits of each blend. By blending wellness with creativity, the design makes healthy habits feel more inviting and accessible for a lifestyle-driven consumer.
Original Brand : Trader Joe's Cold Pressed Organic Juice
Trader Joe’s organic cold-pressed juices are minimally processed beverages made from fruit and vegetable blends, aimed at health-conscious consumers. The line includes options like green juice, made with kale, spinach, celery, cucumber, and apple for a vegetable-forward detox drink, and red juice, which features beets, carrots, apples, and ginger to support circulation and natural energy. While nutritious, the original packaging is understated and lacks the strong visual identity needed to stand out on shelves or speak to a younger, lifestyle-driven audience.
