NATURE'S INFUSION
Packaging Design, Visual Identity, Campaign Development, Social Strategy
Nature’s Infusion is a conceptual rebrand of an organic cold-pressed juice line by Trader Joe’s. The goal was to modernize the brand for a younger audience by combining nutritional clarity with expressive, art-forward design. I developed a full brand identity system, including logo, typography, color palette, and label design for multiple juice flavors. The branding was extended across packaging, social media content, and a print campaign that communicated the functional benefits of each juice through accessible, benefit-driven messaging. This project focuses on blending wellness with creativity to make healthy habits more inviting and repeatable.
Original Brand : Trader Joe's Cold Pressed Organic Juice
Trader Joe’s organic cold-pressed juices are minimally processed beverages made from fruit and vegetable blends, aimed at health-conscious consumers. The line includes options like green juice, made with kale, spinach, celery, cucumber, and apple for a vegetable-forward detox drink, and red juice, which features beets, carrots, apples, and ginger to support circulation and natural energy. While nutritious, the original packaging is understated and lacks the strong visual identity needed to stand out on shelves or speak to a younger, lifestyle-driven audience.
