NEW ENTREPRENEUR LOS ANGELES
NELA: A Modular System for Community Innovation
This project is a visual system created for a business development network in Los Angeles. The purpose was to build a professional foundation for local entrepreneurs, makers, and small business owners to help them establish a credible presence in a competitive market. I designed this identity as a practical toolkit that scales from digital platforms to physical goods, ensuring every touchpoint feels connected. By utilizing a structured grid and a bold color palette, the identity provides these new businesses with a reliable framework to communicate their mission and grow their audience within the city.
Logotype
Color Palette
Type
Logomark
Type
Icons
Video Credits
Anna Nekrashevich, Cotton Bro Studio, Fauxels, Mikhail Nilov, Amina Wilkins
Photo Credits
Ritesh Singh, Belle Co.,Vincent Gerbouin, Tima Miroshnichen, RDNE Stock Project, Elevate , Norbert Kundrak, Fauxels, Tran Nhu Tuan