New Entrepreneur Los Angeles
Brand Identity, Web Design, Print Design, Campaign, Event Branding
NELA (New Entrepreneur Los Angeles) is a fictional organization created for a UCLA Extension design communication art course. The concept of the brand focuses on recruiting and supporting aspiring entrepreneurs and creative professionals across Los Angeles through education, mentorship, and visibility.
My role was to develop a full brand identity concept that could scale across both digital and print applications. This included logo design, typography, color palette, layout system, and brand voice. I also designed web mockups, posters, signage, and event assets to support a fictional business expo, demonstrating how the brand could perform in real-world contexts.
NELA Brand Campaign Film
Identity System
Logotype
Color Palette
Type
Logomark
Type
Icons
Brand Applications
Print Collateral
Web Design
Educational Material
Event Branding
Brand Merchandise
Video Credits
Anna Nekrashevich
Cotton Bro Studio
Fauxels
Mikhail Nilov
Amina Wilkins
Photo Credits
Ritesh Singh
Belle Co
Vincent Gerbouin
Tima Miroshnichen
RDNE Stock Project
Elevate
Norbert Kundrak
Fauxels
Tran Nhu Tuan