PHILLIP RILEY
BRAND DESIGNER
ABOUT ME
I am a Brand Designer focused on translating strategy into clean, effective visual systems. I bring a disciplined, level- headed approach to the creative process, ensuring that every design decision serves a specific purpose and maintains brand consistency from concept to delivery.”
WORK EXPERIENCE
Freelance Brand Designer | Los Angeles, CA 2023 – Present
• Developed comprehensive visual identity systems for independent brands, including packaging, apparel tags, and digital content to ensure a consistent brand presence.
• Built scalable branded templates and presentation decks that standardized internal and external communication and improved visual consistency.
• Managed the creation of production-ready assets and high-fidelity mockups, ensuring technical precision across print and digital platforms.
• Guided visual direction from concept to delivery, translating client objectives into functional and aesthetic brand solutions.
Office Operations Supervisor | Census Bureau 2019 – 2020
• Standardized operational workflows and managed daily office logistics, including payroll and employee onboarding, to ensure organizational efficiency.
• Directed recruitment initiatives and conducted interviews to advise on hiring and compensation.
• Facilitated large-scale data coordination and supported HR functions to meet regional project goals.
Air Traffic Controller (E-5) | U.S. Navy 2013 – 2018
• Managed high-pressure communication protocols and team operations to manage air traffic for military and civilian aircraft.
• Enforced strict procedural compliance through training and oversight to ensure operational safety and technical accuracy.
SKILLS
Technical Tools
Adobe Illustrator, Photoshop, InDesign, After Effects, Procreate, Firefly
Design System & Identity
Visual Identity Systems, Brand Alignment, Typography Systems, Packaging Systems, Style Guide Development,
Professional Strengths
Project Execution, Client Communication, Marketing Strategy, Creative Discipline
EDUCATION
UCLA Extension | Design Communication Arts Certificate | 2025
UCLA Extension | Marketing (Digital Marketing Concentration) Certificate | 2023
Pasadena City College | Business Administration - Entrepreneurship and Small Business Management | 2022
DeVry University | Web Design | 2019
South Carolina State University | BA, Digital Media | 2011