Graphic Designer Focused on Branding and Visual Identity

NELA, or New Entrepreneur Los Angeles, is a fictional brand identity created for a business development network supporting new entrepreneurs in L.A. The design focuses on clarity, connectivity, and professionalism — with a modular logo system and flexible visual language that can adapt across events, workshops, and marketing materials. This project explores how branding can empower economic growth and local innovation.

Future LA is a fictional rebrand of a youth-focused nonprofit based in Los Angeles. The visual identity is designed to feel modern, bold, and community-driven — representing creativity, mentorship, and growth. This project explores how thoughtful design can help re-energize an organization’s mission and connect with a new generation.

Nature’s Infusion is a fictional rebrand of Trader Joe’s organic cold-pressed juice line, designed to attract a younger, less health-focused audience without losing the product’s natural appeal. The branding uses playful gradients, bold labeling, and approachable design elements to make wellness feel more fun and accessible. This project explores how visual identity can shift perception and expand market reach through thoughtful repositioning.

Sunset is a fictional perfume brand created to explore artistic packaging design in the beauty space. The concept combines soft, romantic visuals with bold collage techniques to evoke a sense of warmth, self-expression, and escape. This project focuses on how visual storytelling and surface design can transform packaging into an emotional experience for the consumer.

SCI-Flower is a fictional cannabis lifestyle brand I created to explore surface design through a mix of sci-fi and botanical themes. The brand identity features original patterns, symbols, and collage elements applied across packaging and merchandise. This project demonstrates how visual storytelling and pattern systems can shape a unique, immersive brand experience in the cannabis space."