Phillip Riley, Brand Designer and Visual Systems in Los Angeles.
I help brands and organizations build a professional visual foundation that works across every touchpoint. By turning complex ideas into clean, functional systems, I deliver a cohesive look that makes your project stand out and feel established. I focus on creating the practical tools you need to communicate your mission with clarity and consistency
New Entrepreneur Los Angeles
Business Development Network Branding
Future LA
Non-Profit organization rebrand.
Nature's Infusion
Organic juice rebrand.
Sunset
Sunset is a fictional perfume brand created to explore artistic packaging design in the beauty space. The concept combines soft, romantic visuals with bold collage techniques to evoke a sense of warmth, self-expression, and escape. This project focuses on how visual storytelling and surface design can transform packaging into an emotional experience for the consumer.
SCI-Flower
SCI-Flower is a visual brand concept centered on creating a unique aesthetic system for cannabis-based wellness products. Developed as an exploration in surface design, the project focuses on how expressive visuals can transform everyday items into intentional, art-forward brand experiences. I blended fantasy botanicals with cosmic themes to build a line that feels imaginative and highly expressive. My goal was to demonstrate how repeatable patterns and applied illustrations can be used as a cohesive language to shape brand perception across rolling trays, packaging, and accessories.